Morocco tourism ranking to 2nd in African Tourism and 3rd in busi...

Morocco tourism ranking

In a major leap forward, Morocco tourism ranking has advanced to 2nd place in Africa, according to the 2024-2025 Bloom Consulting Country Brand Ranking. This is a historic achievement, as the Kingdom overtakes South Africa for the first time, trailing only Egypt.

This performance is not coincidental. It reflects Morocco’s strategic investment in its national brand, digital visibility, and a growing tourism infrastructure that continues to attract global travelers even amid global uncertaint

Morocco’s Rise in African Tourism Rankings Explained

A Strategic Approach to Destination Branding

Over the past decade, Morocco has adopted a forward-thinking strategy to strengthen its tourism identity. The National Tourist Office has focused on:

Enhancing online presence through SEO and content marketing
Promoting Morocco’s diversity – from deserts to mountains to coastal cities
Building partnerships with international travel agencies
Launching campaigns targeting Europe, the Gulf, and North America

This multi-pronged approach is bearing fruit in the 2024 Morocco tourism ranking, which acknowledges both visibility and search volume growth.

Digital Resilience After the 2023 Earthquake

Despite the tragic earthquake in 2023, Morocco demonstrated resilience and rapid recovery. Infrastructure was repaired quickly in tourist hubs like Marrakech and Agadir. The international media praised the Kingdom’s crisis response, boosting its global image and contributing to tourism trust and visibility.

This resilience plays a vital role in how Bloom Consulting measures and ranks countries based on digital sentiment and performance.

Morocco Business Ranking Also Reaches Top 3 in Africa

The success is not limited to tourism. Morocco also achieved 3rd place in business attractiveness in Africa—its best ranking ever—beating countries like Ghana and Egypt in the process.

Why Investors Are Focusing on Morocco

Several factors explain this success:

Foreign direct investment (FDI) inflows remain stable
Morocco is a gateway between Europe and Sub-Saharan Africa
Government investment in digital economy, startups, and tech parks
Casablanca is fast becoming a major African business hub

The Bloom Consulting business ranking evaluates countries by measuring how often businesses and investors search for them online, as well as FDI metrics and perception.

What Makes Bloom Consulting Rankings Unique?

The Morocco tourism ranking is determined not just by tourist numbers but by:

Search engine queries about travel, tourism, and investment
Social media engagement and public sentiment
Online reputation and country brand strength
Tourism revenues and economic indicators

Tourism and Business – Two Sides of Morocco’s Success

Morocco’s dual success in tourism and business branding signals something deeper: a long-term shift in how the country is seen globally.

On one hand, it is a culturally rich destination with cities like Fes, Chefchaouen, and Essaouira drawing millions of tourists. On the other, it is an emerging market with a clear digital strategy and robust infrastructure.

Morocco Is Building a World-Class Country Brand

Whether through its 2nd place tourism ranking or its growing reputation in business, Morocco is becoming a global reference for how countries can evolve their international brand. Its success is rooted in:

Digital transformation
Smart promotion
Cultural richness
Economic openness

In the years ahead, all signs point toward continued growth in both the tourism and business sectors, further solidifying Morocco’s position as a leader in Africa and beyond. CONTACT