Immobilier à Marrakech – Tendances et Rendement 2024
Immobilier à Marrakech : Opportunité ou Illusion ? Marché immobilier à Marrakech dynamique grâce au tourisme L’immobilier à Marrakech connaît en 2024 un engouement sans précédent, porté par une demande touristique et résidentielle en forte hausse. Ce marché bénéficie d’une dynamique exceptionnelle alimentée par la croissance du tourisme. En 2024, le Maroc a accueilli 17,4 millions de visiteurs (+20 % par rapport à 2023). Marrakech, en tête, profite pleinement de cet essor. Cette croissance soutenue stimule la demande, notamment dans le locatif saisonnier. Demande locative en hausse Le secteur est boosté par la location courte durée. Les biens à Guéliz, Hivernage et la Médina affichent des taux d’occupation élevés. Atouts de l’immobilier à Marrakech et au Maroc Qualité de vie et stabilité Marrakech, à 3h de vol de Paris, combine soleil, culture et qualité de vie. Fiscalité avantageuse Plus-value taxée à 20 % Exonération après 8 ans Convention fiscale France-Maroc Rapatriement libre des capitaux Profils d’acheteurs sur le marché immobilier à Marrakech MRE et retours progressifs Les familles marocaines de l’étranger investissent pour se réinstaller progressivement. Retraités investissant à Marrakech Séduits par le coût de la vie et la santé, ils achètent à long terme. Nomades digitaux Ils recherchent des villas connectées, avec bureaux et loisirs à proximité. Investisseurs stratégiques Locations longues en villas modernes Plus-values en quartiers en développement Réhabilitation de riads pour projets touristiques Jeunes acheteurs et crédit Les moins de 45 ans investissent de plus en plus, souvent avec recours au crédit. Types de biens immobiliers à Marrakech Riads en Médina Idéals pour projets touristiques ou culturels. Villas en périphérie Route de l’Ourika, Amizmiz, Palmeraie — modernes et sécurisées. Appartements urbains Guéliz et Hivernage pour jeunes actifs, télétravail et location. Immobilier de luxe in immobilier à Marrakech Villas premium pour clientèle fortunée : vue, golf, spa, services privés. Potentiel et résilience du marché immobilier à Marrakech Clientèle variée Touristes, MRE, actifs, investisseurs : la demande est multiple. Infrastructures en expansion Aéroport, routes, zones urbaines modernisées. Rentabilité Rendement brut 6–10 % Taux d’occupation élevé Valeur immobilière en hausse Pourquoi investir dans l’immobilier à Marrakech Croissance touristique, stabilité, avantages fiscaux, rentabilité : Marrakech coche toutes les cases pour investir intelligemment dans ce secteur. Intéressé par l’immobilier à Marrakech ? Contactez-nous pour une estimation ou explorez nos offres exclusives. All Posts Investing tourism Capital Gains Tax on Real Estate in Morocco July 27, 2025/No Comments What is Capital Gains Tax on Real Estate in Morocco? When you sell a property in Morocco for more than… Read More Morocco tourism ranking to 2nd in African Tourism and 3rd in Business July 27, 2025/No Comments In a major leap forward, Morocco tourism ranking has advanced to 2nd place in Africa, according to the… Read More Investissement locatif à Marrakech : Pourquoi investir en 2024? July 25, 2025/No Comments Immobilier à Marrakech et Tourisme : Un Duo Gagnant Marrakech enregistre un record en 2024 avec 17,4 millions de visiteurs,… Read More Load More End of Content.
Morocco tourism ranking to 2nd in African Tourism and 3rd in Business
Morocco tourism ranking In a major leap forward, Morocco tourism ranking has advanced to 2nd place in Africa, according to the 2024-2025 Bloom Consulting Country Brand Ranking. This is a historic achievement, as the Kingdom overtakes South Africa for the first time, trailing only Egypt. This performance is not coincidental. It reflects Morocco’s strategic investment in its national brand, digital visibility, and a growing tourism infrastructure that continues to attract global travelers even amid global uncertaint Morocco’s Rise in African Tourism Rankings Explained A Strategic Approach to Destination Branding Over the past decade, Morocco has adopted a forward-thinking strategy to strengthen its tourism identity. The National Tourist Office has focused on: Enhancing online presence through SEO and content marketing Promoting Morocco’s diversity – from deserts to mountains to coastal cities Building partnerships with international travel agencies Launching campaigns targeting Europe, the Gulf, and North America This multi-pronged approach is bearing fruit in the 2024 Morocco tourism ranking, which acknowledges both visibility and search volume growth. Digital Resilience After the 2023 Earthquake Despite the tragic earthquake in 2023, Morocco demonstrated resilience and rapid recovery. Infrastructure was repaired quickly in tourist hubs like Marrakech and Agadir. The international media praised the Kingdom’s crisis response, boosting its global image and contributing to tourism trust and visibility. This resilience plays a vital role in how Bloom Consulting measures and ranks countries based on digital sentiment and performance. Morocco Business Ranking Also Reaches Top 3 in Africa The success is not limited to tourism. Morocco also achieved 3rd place in business attractiveness in Africa—its best ranking ever—beating countries like Ghana and Egypt in the process. Why Investors Are Focusing on Morocco Several factors explain this success: Foreign direct investment (FDI) inflows remain stable Morocco is a gateway between Europe and Sub-Saharan Africa Government investment in digital economy, startups, and tech parks Casablanca is fast becoming a major African business hub The Bloom Consulting business ranking evaluates countries by measuring how often businesses and investors search for them online, as well as FDI metrics and perception. What Makes Bloom Consulting Rankings Unique? The Morocco tourism ranking is determined not just by tourist numbers but by: Search engine queries about travel, tourism, and investment Social media engagement and public sentiment Online reputation and country brand strength Tourism revenues and economic indicators Tourism and Business – Two Sides of Morocco’s Success Morocco’s dual success in tourism and business branding signals something deeper: a long-term shift in how the country is seen globally. On one hand, it is a culturally rich destination with cities like Fes, Chefchaouen, and Essaouira drawing millions of tourists. On the other, it is an emerging market with a clear digital strategy and robust infrastructure. Morocco Is Building a World-Class Country Brand Whether through its 2nd place tourism ranking or its growing reputation in business, Morocco is becoming a global reference for how countries can evolve their international brand. Its success is rooted in: Digital transformation Smart promotion Cultural richness Economic openness In the years ahead, all signs point toward continued growth in both the tourism and business sectors, further solidifying Morocco’s position as a leader in Africa and beyond. CONTACT All Posts Investing tourism Immobilier à Marrakech – Tendances et Rendement 2024 July 27, 2025/No Comments Immobilier à Marrakech : Opportunité ou Illusion ? Marché immobilier à Marrakech dynamique grâce au tourisme L’immobilier à Marrakech connaît… Read More Capital Gains Tax on Real Estate in Morocco July 27, 2025/1 Comment What is Capital Gains Tax on Real Estate in Morocco? When you sell a property in Morocco for more than… Read More Morocco tourism ranking to 2nd in African Tourism and 3rd in Business July 27, 2025/1 Comment In a major leap forward, Morocco tourism ranking has advanced to 2nd place in Africa, according to the… Read More Load More End of Content.